I have to admit that somewhere in the cluttered attic of my brain I had thought that “Now we are Three” was a book about Christopher Robin and Winnie the Pooh (I just wrote that as Winnie the Pho…who is presumably a kind of Asian soup…). On further investigation I think I was confused by “When we were very young.” which is a Pooh story. In any event…it’s our birthday…eLcoal Listing is three years old today. I have to admit that on occasion it feels like much longer, it’s been a very intense and interesting time. We have built a considerable business by providing effective and affordable internet marketing for small businesses all over the US.
In those three years time we have established a strong track record and a huge customer base of companies who thanks to eLocal get found on the front page of the major Search Engines every day by people looking for their products or services locally. We have driven millions of visitors to our customers through Local Search and have helped our customers land thousands of new projects from new business. We have launched successfully in Europe and become a force to be reckoned in the US.
Looking back at what is perhaps most remarkable is just how important the world of Local Search has become. A few years ago Local was the redheaded step child of Search. The focus was squarely on national brands and national search driven mostly through Pay Per Click advertising and traditional site based Search Engine Optimization. A few short years later the landscape has changed dramatically. Recently Google themselves announced that at least 20% of all queries they process are local in intent. With the emergence of social media with Facebook and Twitter which themselves also generate enormous amounts of local content, local is gaining in importance all the time.
We find ourselves squarely in the middle of this exciting and fast growing market. It turns out that local businesses, many of whom have minimal experience in advertising let alone online advertising, have figured out that they can track every dime spent online through our products. That means that every day we are held accountable by tens of thousands of local businesses who ask us “what have you done for me lately.” The answer is typically “we have driven a bunch of calls to your phone and visitors to your company information online and we are helping you to grow your business and pay your bills”. Every month a local business lands a couple of new deals because mylocally.com made their phone ring through local search. As our customers grow and thrive so do we.
I am enormously proud of what our team has achieved and I have every confidence that having achieved so much in such a short time the best is yet to come. Happy Birthday mylocally.com….and many happy returns.