The mobile applications have witnessed a significant rise in the past decade. Apps have come in huge numbers. Businesses have emerged, a lot of new enterprises have ventured in while existing players have revised their strategies to compete.
No wonder retail apps have also seen a drift in this direction. Urging to tap on new potential customers and count more sales at the end of financial year, retail app owners look to make most out of the opportunity at hands.
However, it’s like an ocean of vulnerabilities where results on investments are definite but delayed- requiring patience and zeal in lieu of efforts being made in the past. There are certain conventions, which every retail app owner or a mobile app development firm need to follow in order to achieve the desired results.
As you are aware that businesses are now more customer-friendly. The race of keeping them glued to your app or maintain superior interaction levels is the need of the hour. According to a research firm, Forrester, enterprises with a more customer-centric approach and reliable data centres tend to rise in future as compared to the ones who won’t follow the same trend.
Hence, to keep up the good work going or to start a reliable retail app venture you need to understand the three most important pillars of the segment, which are design or UI, personalization and security.
1. Design or UI (User Interface)
One of the crucial factors that dictate the success of the retail app is its design. A lot of weight has been given to this parameter, not because from the developer’s point of view but because it’s everything for an end user. The user explores, communicates and interacts via interface making it one of the important parameters for any retail app.
Your app will be accessed by users around the globe and on multiple devices. Therefore, it’s crucial to ensure that it works flawlessly and in a unified fashion on every single platform, screen and device. There have been cases registered earlier where the app tends to behave differently on different devices reflecting a certain glitch in its development. Make sure you have this covered before the app gets launched. While establishing the brand, you don’t want such cases to overshadow your efforts and hard work. Hence, it is advised to use fluid design ahead of fixed design procedure to avoid such scenarios.
Your app should contain a personal touch. Users like being addressed as well as favor apps that provide a customized experience. You can look after this parameter with a number of thoughtful moves including-
- Geo location targeting
- Analysis of user’s past records, behavior, interests, browsing history & purchases
- Customized push notifications including offers, deals and discount coupons
- Empowering them with the ability to customize fonts, theme, color and more
- Offering them a feedback and review system
- A wish list and previously viewed catalogue of items
- Hassle-free query support system
And much more. The ultimate reason to carry out each activity mentioned above in a bulleted manner is to achieve that personal touch, which even popular e-commerce apps fail to address.
Throwing a question your way, would you share your personal and bank details with an unfamiliar app? Obviously not and rightly so.
People are reluctant to share their personal data and this bar stretches, even more, when it comes to bank details. This holding back nature of theirs tend to affect the business. It has been observed that users bag products and cancel the order at the payment gateway, clearly indicating that users aren’t sure of sharing their bank details on your platform.
Hence, it’s important for retail owners to incorporate necessary security procedures ensuring data remains inside a cocoon. The more security you provide, more are the chances of users completing their purchase.
Also Read: 5 Things That Make Retail Apps Successful
Those were the three most crucial pillars of any retail app that demand attention. Apart from it, not to forget the transparency factor, which is also likely to hold the same level of importance as these. Users should know if any information of theirs is being shared with advertisers. A transparent layer should be present at all times between the enterprise and the user.
App development firms tend to overlook this parameter often and rush to complete the project. But, sighting its criticality they need to invest a significant amount of time in ensuring transparency is maintained between the two entities.